2025 Catalog
2025 Catalog
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Overview
Overview
As part of my role as an Instructional Designer at AtlantiCare, I led the development and design of the 2025 YOUniversity Catalog—an engaging, user-friendly digital guide to professional and personal development opportunities for team members across the organization.
This catalog serves as a central resource, highlighting a wide array of learning programs, leadership development paths, compliance trainings, and skill-building opportunities. I collaborated cross-functionally with HR, organizational development leaders, and subject matter experts to ensure the catalog aligned with AtlantiCare’s strategic goals, including talent retention, leadership pipeline growth, and our Vision 2030 initiatives.
My key contributions
Content Curation & Instructional Design: Organized and structured course offerings into intuitive categories based on audience (Team Members, Managers, Directors, AVPs), making navigation seamless and purposeful.
Branding & Visual Design: Used consistent branding, color coding, and clean layout techniques to reflect AtlantiCare’s professional tone while making the catalog easy to digest.
Storytelling Approach: Embedded a welcoming tone and strategic messaging to convey the value of ongoing education and engagement, while making the catalog feel approachable and motivating.
Platform & Format: Designed the catalog using a digital publishing platform for easy sharing, interactivity, and accessibility across devices.
The final product is a visually engaging, easy-to-navigate catalog that reinforces a culture of continuous learning and leadership development. It plays a key role in empowering AtlantiCare’s workforce to grow, connect, and thrive.
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